Writing the Next Great Novel

Everyone has a story that the world needs to know. But there has always been a prohibitive cost factor if you wished to share your story with people outside your circle of family members and acquaintances. Fortunately, current technology has not only simplified the process of publishing, but it has also reduced distribution costs to zero for aspiring authors.

Following Gutenberg’s invention of the printing press in 1440, little changed over the centuries. Granted that the twentieth century provided automation and power improvements, but presses remained the tools of mass communication and the improvements more directly benefited commercial ventures rather than individual writers.

The first technological breakthrough in personal publishing came about with the rise of the personal computer, laser printer, and desktop publishing programs. Even so, these tools lent themselves more to the production of report and pamphlets rather than bound volumes and novels. There was also the remaining problem of distributing the resulting tome beyond one’s immediate sphere of contacts.

In July 2005, online bookseller Amazon purchased CreateSpace which produced “on demand” DVDs for aspiring videographers. CreateSpace later expanded its production capabilities to include book printing on demand (POD). In August 2007, CreateSpace announced an on demand, self-publishing service for printed books, audio CDs, and video DVDs. Authors can use readily available layout programs to submit their formatted texts to CreateSpace. Amazon.com then lists the book and collects orders from interested buyers.

The physical books aren’t printed until ordered online by paying customers. And the final product is available in either a hardback or paperback version, regardless of whether one copy is sold or a thousand.

Because this POD system requires no advance payment or set-up fees from the author, you no longer have any excuses for keeping your “inner novelist” under wraps. So, get busy and start writing! Meanwhile, DataDocsDailyDose.com will be investigating a new communication technology to share with you tomorrow.

–J.D. Mosley-Matchett, Ph.D.
The Data Doc
You have questions? She has answers!


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Dr. J.D. Mosley-Matchett

As advisor to a broad range of clients, including IBM, Texas Instruments, and J.C. Penney, Dr. Mosley-Matchett combines both practical experience and advanced training in modern marketing methodologies. Her background includes multimedia and video production, Web development, and the latest in marketing research methodologies. Internationally recognized as a published author and noted researcher, Dr. Mosley-Matchett has been a member of the graduate faculty at the University of Texas at Arlington and has conducted numerous seminars on a variety of marketing topics for the International Institute for Research, various conferences, and numerous professional organizations. She currently serves as the Managing Director for Words & Images, Ltd., an interactive communications development firm located in the Cayman Islands.

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