The Problem:
How do you reduce the cost of developing sales leads among upper-level decision makers without sacrificing communication quality?
The Company:
Softrax, an enterprise software company based in Canton, Massachusetts, sells its revenue cycle automation program to top-level corporate executives.
The Technology Solution:
By offering prospective customers access to free online seminars, businesses can simultaneously attract and educate highly targeted audiences. At one time, conducting a presentation via the Internet (also referred to as webcasting) was an extremely complicated and expensive proposition. But all that has changed with the growing availability of broadband communications, faster computers, and the widespread use of such multimedia accessories as cameras, headphones, and microphones.
In fact, many industry experts have declared that webcasting is poised to utterly eliminate physical world conferences and seminars. Besides the simple convenience of gaining access to the top decision-makers in multiple companies with a single presentation, webcasts also reduce travel, printing, and communication expenses.
The Outcome:
Instead of handling the webcasting task in-house, Softrax decided to rely on the expertise of ON24, a webcasting company that provides full video production and data capture capabilities. The collaboration allows Softrax to concentrate on providing cutting edge content, delivered by industry experts that the targeted executives want to hear. Meanwhile, ON24 ensures a seamless technical experience to enhance Softrax’s image as a sophisticated industry leader.
As a result, Softrax has found that the webinars it produces several times a month have become valuable generators for highly targeted and motivated sales leads.
Tune in tomorrow when DataDocsDailyDose.com will see how borrowing ideas from the past and updating them with today’s technology turned an ordinary retailer into a marketing powerhouse.
–J.D. Mosley-Matchett, Ph.D.
“The Data Doc“
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