Market Segmentation Lets You KISS Your Customers

I’ve decided to try a different medium/ So, here’s the latest post in a video format:

Thanks for listening to this “Daily Dose” of marketing science!

The Science of Business and Marketing Made Useful!

I live and work in the Cayman Islands. Before moving here in 2004, I was a professor at the University of Texas at Arlington–an institution of higher learning with a single-campus student population that surpassed the entire population of Caymanians.

Normally, a tiny island country would present a quaint and simplistic business community. But the financial industry that forms the basis of the local economy has fostered a robust and sophisticated commercial center that has elevated accounts of business in Cayman to mythical stature.

My first blog was created in 2004, back before Hurricane Ivan hit this country and seemingly changed its business modus operandi forever. In blog years, 2004 was a REALLY long time ago. In fact, it’s still online at www.BracDiary.com. I created it to let my friends and family watch my progress as I built my house on Cayman Brac, one of three islands that compose this country. I figured it would take me three months to get the house built…a “quick” summer project.

Well, the blog (i.e., “web log”) began in May 2004 and ended in April 2005–not because the house was finished, but because I tripped over the still un-installed garage door and broke my camera. (And you can just imagine how hard it is to replace electronic equipment on a 12-mile long tropical island with a population of less than 2000.)

Now, here I am in the year 2008 with MUCH better blogging technology at hand and a new communication mission: to help business people sort the pearls from the pebbles in the ever-expanding universe of marketing technology.

So, to paraphrase Bette Davis in the 1950 classic movie All About Eve, “Fasten your seat belts, it’s going to be a bumpy ride!” But together, we’ll tame that wild techno-beast and use it to out-pace our competition.

For the best and brightest thoughts about the science of business and marketing, click on the “Links” tab at www.informaven.com. If you have any links to add, let me know and I’ll pass them along…

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