Posts Tagged 'Marketing strategy'

A Month of Voyeuristic Learning…


Remember the movie entitled The Wizard of Oz? Everyone in the Emerald City spoke in awed tones about the “great and powerful Wizard” who appeared as a gigantic, surrealistic, and very nonhuman disembodied head. Speaking in a thunderous voice heightened with intimidating lighting effects, the Wizard was fearsome, indeed.


That is until Dorothy’s dog pulled aside a curtain to reveal an ordinary looking man running a control room that electronically projected the fearsome images and sounds. And once the truth was revealed, the posturing could be eliminated and everyone could focus on accomplishing the original goal.


Sometimes technology can be intimidating. Sometimes it obscures the original goal that it was supposed to accomplish. Sometimes it’s good to slip behind the curtain and discover just how things actually work.


This month we will examine how real companies have tackled real problems with the technology at hand. Sometimes the efforts will be elegant. Sometimes, they will be little more than the technical equivalent of glue and string. But all of these mini-cases will push past any intimidating technology to reveal just how an important business problem was solved. So don your ruby slippers as leads you down the yellow brick road to uncover a month of business technology solutions.

–J.D. Mosley-Matchett, Ph.D.

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Dr. J.D. Mosley-Matchett

As advisor to a broad range of clients, including IBM, Texas Instruments, and J.C. Penney, Dr. Mosley-Matchett combines both practical experience and advanced training in modern marketing methodologies. Her background includes multimedia and video production, Web development, and the latest in marketing research methodologies. Internationally recognized as a published author and noted researcher, Dr. Mosley-Matchett has been a member of the graduate faculty at the University of Texas at Arlington and has conducted numerous seminars on a variety of marketing topics for the International Institute for Research, various conferences, and numerous professional organizations. She currently serves as the Managing Director for Words & Images, Ltd., an interactive communications development firm located in the Cayman Islands.