Prioritize the “Why”​ over the “What”​

I had never heard of Michael Parrish DuDell before 1 p.m. today. He’s a very vocal Millennial and he now has a new Boomer fan after I spent an hour listening to a webinar where he shared inter-generational workplace insights. (Slidedeck at

Besides the headline (above)–which earned a big AMEN from this Boomer–here are a few more memorable quotes:

  • 80 million Millennials–they believe strongly in mission-focused work
  • They will make up more than 75% of the workforce by 2025, but average tenure for a Millennial employee is roughly two years. (Explanation: they’ve seen their parents get laid off, so why devote loyalty to companies that they believe have no loyalty to employees?)
  • They value self-expression up to eight times more than Baby Boomers.
  • Reality: Linear careers are no longer desirable and professional trajectory has become D.I.Y.

So how does DuDell suggest older managers connect with this generation?

  • “…find a role that aligns with their passions…”
  • “…better quality of work life.”
  • “Practice Radical Transparency”
  • “Embrace Flexible Work Policies”
  • Nurture personal bonds of trust in the workplace–ESPECIALLY if the corporate bonds can’t be guaranteed.

Plus, he “liked” my tweet about the webinar about 2 seconds after I sent it out. And did I mention the two official Shark Tank books he has written? Check him out…


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Dr. J.D. Mosley-Matchett

As advisor to a broad range of clients, including IBM, Texas Instruments, and J.C. Penney, Dr. Mosley-Matchett combines both practical experience and advanced training in modern marketing methodologies. Her background includes multimedia and video production, Web development, and the latest in marketing research methodologies. Internationally recognized as a published author and noted researcher, Dr. Mosley-Matchett has been a member of the graduate faculty at the University of Texas at Arlington and has conducted numerous seminars on a variety of marketing topics for the International Institute for Research, various conferences, and numerous professional organizations. She currently serves as the Managing Director for Words & Images, Ltd., an interactive communications development firm located in the Cayman Islands.

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